​

Our evergreen materials were due for a refresh. There was a great opportunity to create new, strategically result-driven creatives that will excite and inform new users to download and ride with Uber.

​

The fact that with the touch of a button, anyone can get a quick, convenient and comfortable ride, is magical. Creatively, we designed to showcase this using film techniques with help from Asia's very own Zach King: Bie Tha Ska. ​

​

Together with our in-house paid media and research & insights team, we narrowed down the right target audience and benefits that appeal to these audiences:

​

• No queueing

• Get from door to door (no transit)

• Get a ride anywhere

• Get a ride any time

• Get a ride, rain or shine

• No parking

• Get a safer ride home

• A more comfortable ride

​

​

​

​

​