One of the greatest pleasures of working for a company like Uber was the fact that we can make a real difference to people's lives. Uber believes that technology should help people of all abilities drive and earn. 

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In order to empower those with hearing impairment, the Beethoven platform is designed with additional functionalities to help drivers and riders have a better experience.

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As the only creative working on this project, I had to double up as producer for this campaign. Together with my marketing manager, we launched the announcement with an event where we educated the press and presented the stories of our drivers with these videos and other educational materials.  

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The experience working on this project has opened my eyes to ensuring that the companies I work for always keep progress and inclusion as one of its driving factors.