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ASHLYNN SUM
BREEZE EXCEL
'NEWSPAPER...WITHOUT THE PAPER'
Direct Mailer, Experiential
![](https://static.wixstatic.com/media/8f2ffa_e50d05003b3948088ae24aea9ab8d9e5.png/v1/fill/w_390,h_450,al_c,lg_1,q_85,enc_auto/8f2ffa_e50d05003b3948088ae24aea9ab8d9e5.png)
![](https://static.wixstatic.com/media/8f2ffa_0298e578a98e42c19f847e36bc36b79c.jpg/v1/fill/w_459,h_450,al_c,q_80,usm_0.66_1.00_0.01,enc_auto/8f2ffa_0298e578a98e42c19f847e36bc36b79c.jpg)
It’s news... without the paper. To highlight Breeze Excel’s quick one-minute stain removal, a special edition of the Bangkok Post will hit the newsstands. The front page will be printed on a T-shirt with the actual newspaper inside the shirt. When the reader unwraps the day’s paper, they’ll find a sample packet of new Breeze Excel. Once done with reading the article, they can wash the shirt with Breeze Excel and experience the power of the one-minute wash.
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