The global pandemic has affected many in 2020. And no other industry has hurt more than travel.

 

Because every region has been affected differently, I was tasked with the challenge to come up with a messaging platform that could encapsulate the hope we need to have that travel will be back, while being mindful that things could change at any point in time.

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The 'Step by step' campaign, became the perfect transitional campaign that works on many levels, to provide solace to those regions affected, that they find peace with knowing that with each small step, we will get to travel again in the future; to markets whereby domestic travel was almost open once more and with careful steps, they can explore again.

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We released a social campaign and tactical ads that provided up-to-date information and inspiration on how to plan for travel at this time. I'm grateful for the once-in-a-generation opportunity to work on a campaign with this level of challenge and I think it achieved what we had set out to do.