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ASHLYNN SUM
SK-II CC CREAM
TREAT YOUR SKIN TO AN IRRESISTABLE GLOW
2014
Digital, TV, Print
​
SK-II was launching its new skincare-based CC cream foundation. The beautifully creamy and luscious texture inspired our film – a recipe for luminous skin. Made for the Korean market, we used visual metaphors and clever camera work to capture the deliciousness of beautiful skin.
![](https://static.wixstatic.com/media/8f2ffa_9c721d6f0f4f4da9859d8df5ecd47a2f.jpg/v1/fill/w_694,h_490,al_c,q_80,usm_0.66_1.00_0.01,enc_auto/8f2ffa_9c721d6f0f4f4da9859d8df5ecd47a2f.jpg)
Digital
Pop up appears and the ad starts playing.
![](https://static.wixstatic.com/media/8f2ffa_c0dfa471111449d1a190fbe4007f5f2f.png/v1/crop/x_30,y_14,w_966,h_553/fill/w_55,h_32,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/8f2ffa_c0dfa471111449d1a190fbe4007f5f2f.png)
![](https://static.wixstatic.com/media/8f2ffa_b729b7ac733443cea8979e5924208245.png/v1/crop/x_37,y_14,w_973,h_554/fill/w_56,h_32,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/8f2ffa_b729b7ac733443cea8979e5924208245.png)
![Screenshot 2020-10-06 at 11.44.09 AM.png](https://static.wixstatic.com/media/8f2ffa_f4c5baf1084447369e1d8ecf9b361176~mv2.png/v1/fill/w_64,h_127,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/Screenshot%202020-10-06%20at%2011_44_09%20AM.png)
![Screenshot 2020-10-06 at 11.44.17 AM.png](https://static.wixstatic.com/media/8f2ffa_370644eeae4b429796a15d93df1b2fff~mv2.png/v1/fill/w_64,h_127,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/Screenshot%202020-10-06%20at%2011_44_17%20AM.png)
![Screenshot 2020-10-06 at 11.44.44 AM.png](https://static.wixstatic.com/media/8f2ffa_94bcb1f16166498fb53b073cd4d00fae~mv2.png/v1/fill/w_56,h_35,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/Screenshot%202020-10-06%20at%2011_44_44%20AM.png)
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