ICE MOUNTAIN SPARKLING WATER LAUNCH

Ice Mountain, a beloved brand, was launching a new sparkling water range. It encourages the health conscious to substitute sugary carbonated drinks for sparkling water instead. Communicating its health benefits through an emotional angle, we produced an eye-catching key visual and a memorable tagline to encourage everyone to ‘Sparkle from Within’.

Inspired by the health angle of this product, we created an interactive mirror that transforms you into a bubble silhouette and a series of poses unlocks prizes for the participant.

Who said advertising for water is boring?