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ASHLYNN SUM
UBER & MASTERCARD- GRAMMYS
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Uber partnered with Mastercard to give away a trip to LA to be at the GRAMMYS. We needed to communicate the competition, the prize and the details on how to win.
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This was a great experience working with tight deadlines, strict brand guidelines and carrying out a through-the-line campaign that included an activation component at the end to keep the excitement of the promotion going.
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Digital - Spotify
![](https://static.wixstatic.com/media/8f2ffa_4fc441b64612494ba5303b197aa5fb7f~mv2.png/v1/fill/w_54,h_30,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/8f2ffa_4fc441b64612494ba5303b197aa5fb7f~mv2.png)
![](https://static.wixstatic.com/media/8f2ffa_acf8858d57374dcc9976ee4948f1aab4~mv2.png/v1/fill/w_54,h_30,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/8f2ffa_acf8858d57374dcc9976ee4948f1aab4~mv2.png)
Radio
Uber to the Grammys_MAN - Uber
00:00 / 00:00
Activation
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