I'm a copy-based creative lead. For the past 15 years of my career, I've enjoyed working across multiple industries and solving their business needs with creative content solutions that shift perceptions & grow positive sentiment.

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YouTube APAC Creative Studio via Maker Lab

Creative Lead (Copy), Jan 2021 – present

• Brand Creative Studio for YouTube, responsible for creative, social & creator comms support for regional campaigns

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Skyscanner 

Global & Regional Senior Creative Lead, Jan 2019 – Aug 2020 

• Worked on global Covid-19 support and recovery campaigns

• Lead creative for marketing campaigns in Southeast Asia, Oceania & North Asia.

• Worked on Skyscanner's global rebranding, brand tone-of-voice and localization of branding assets.

• Lead and co-founder of APAC’s sustainability committee.

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Uber Technologies

Regional Associate Creative Director (Copy), July 2016 – July 2018

• APAC lead for creatives across many key campaigns: Unlocking Cities, UberFLASH, Uber Entrepreneur and Project Beethoven. 

• Launcher for campaigns in emerging markets: Myanmar and Cambodia. 

• Launcher for Uber’s Direct Dispatch product ‘HOP ON’ in Jakarta. 

• Lead and mentor for a team of creatives on brand, CRM, PR and digital campaigns across the Rides and Eats business for 15 countries in APAC. 

• Key creative lead for the Uber Eats team in 2018. Launcher for the global brand refresh in APAC, the launch campaign for Uber Eats in Bali while managing regional social campaigns.

• Active in Women of Uber, UberPRIDE & BrandativeX (committee for workspace improvement)

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GOVT Pte Ltd. 

Creative Group Head (Copy), February 2015 – February 2016

• Lead a team of creatives and produced regional and local campaigns for Häagen-Dazs, A+E Network, Ice Mountain, Nescafé, POSB, and Pernod Ricard. 

 

 

Leo Burnett

Copywriter, October 2012 – December 2014

• Key creative team on P&G brands, SK-II & Ariel/Downy.

• Led, created, and produced creative campaigns for Earth Hour and Breast Cancer Awareness month in 2013.

 

 

Mullen Lowe

Copywriter, September 2010 – October 2012

• Created and produced creative campaigns for Knorr, Breeze, Unilever Food Solutions, IKEA and Citra. 

• Initiated and led the agency’s social media presence when social was in its infancy. Key content strategist and social media manager for Lowe Singapore’s Youtube, Facebook, and Twitter accounts.

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Band Pte Ltd 

Copywriter, September 2009 – June 2010

• Created and produced campaigns for MasterCard, Cisco, K2/Velosi, Asia Pacific Breweries Limited, The British Club, and Seagate.

 

 

TBWA\ Tequila\

Junior Copywriter, Dec 2007 – July 2009

• Created and produced campaigns for Singapore Airlines (in-flight), Soo Kee Jewellery, SK Jewellery, Beiersdorf (Nivea), Eu Yan Sang, Resorts World, Photolibrary, Haagen Dazs, Sony Entertainment Television, Visa and VivoCity.

 

 

Ambrosia Communications

Junior Copywriter, Jan 2007 – Nov 2007

• Created and produced campaigns for Ciba Vision, Starbucks, Canon, Phillip Capital, Wyeth, IFFS, SMa & Marigold.

 

 

​The Secret Little Agency (Dec 2005)

• Freelance creative partner on Lunch Actually & Donut Factory

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Fun facts:

Has experience working in a music store, transcribing court hearings, and presenting on radio.

A proud BTS Army 💜

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