Reality TV is becoming more and more unrealistic, until we saw History Channel’s latest offering.

 

Alone has contestants being left alone on a deserted part of an island and the person who can survive for the longest, wins. No camera men, no food, just 10 items they’ve chosen. In trying to bring the same nerve-wrecking experience we felt watching the show, we knew we wanted to bring the jungle to the city. Using Occulus Rift, we gave audiences in Malaysia and the Philippines the opportunity to step in the shoes of these contestants and see if they can survive the elements.

 

Results:

We made huge impressions as this was the first time Occulus Rift technology was made publicly available to experience in Malaysia and the Philippines. Free media coverage and good organic word-of-mouth through social.