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Hi I'm Ashlynn, a copy-based creative lead with over 15 years of experience helping brands cultivate community and shape culture through strategy, storytelling & creation.
YOUTUBE FANFEST
Branding, Creative Direction, Content conceptualisation, Copywriting, Event, Social, Talent Direction, Community Management
UBER 'UNLOCKING CITIES'
Regional Campaign Production, Creative Management, Copywriting
YOUTUBE SHOPPING IDENTITY
Branding, Strategy, Toolkit, Creative conceptualisation, Copywriting, Launch
YOUTUBE 'PEOPLE LIKE ME'
Strategy, Creative concept, Brand positioning, Messaging, Campaign production, Creative direction
SK-II 'TREAT YOUR SKIN'
Creative concept, Scriptwriting, design & production
UBER PROJECT BEETHOVEN
Creative Direction, Production
BREEZE 'TODAY'S STAINS'
Creative concept, Copywriting, Art collaboration
SKYSCANNER GREENER CHOICE
Branding, Sustainability, Product
THE UBER EFFECT
Content Strategy, Creative Ideation, Creative Direction, Production
SEVENTEEN X YOUTUBE SHOPPING
Creative Concept, Creative Direction, Social Content, Community Engagement, Music Partnership, Talent Collaboration
YOUTUBE SHORTS 'RAMADAN'
Social Strategy, Creative Conceptualisation, Creative Direction, Talent Direction, UGC
YOUTUBE GLOBAL SOCIAL
Content Creation, Social Ideation, Trendspotting, Copywriting, Community Management
SUSTENIR SOCIAL
Social, Copywriting, Creative conceptualisation, Creative Direction
UBER FOMO CODES
Strategy, Creative Ideation, Content Copywriting, Social, Promotion, Community Listening
UBER
Growth & Launches
SKYSCANNER TRAVEL TRENDS REPORT
Data Analysis, Report Design, Data Presentation, Content, Social Media
SKYSCANNER 'STEP BY STEP'
Strategy, Brand positioning, Copywriting, Creative Lead
HISTORY CHANNEL 'ALONE'
Creative Ideation, Experience marketing, Content exploration, Activation, Launch
ICE MOUNTAIN SPARKLING LAUNCH
Product Launch, Creative ideation, Creative Direction, Copywriting, Experiential innovation, Event management, PR
UBER TAKES YOU TO THE GRAMMYS
Creative ideation, production, Activation
CREATIVE WILDCARDS
Interesting bits and bobs
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